COLA Appoints First Chief Innovation Officer

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COLA, a national laboratory accreditor and an advocate for quality in laboratory medicine and patient care, has announced the appointment of Tammy Zinsmeister to the newly created position of chief innovation officer.

In her new role, Zinsmeister will lead a new division to innovate solutions to improve the performance of laboratory medicine in ways that result in positive patient outcomes, according to a press release from COLA.

Zinsmeister was first introduced to COLA and its mission in 1990 as the associate director of public policy for the American Society of Internal Medicine (now the American College of Physicians). In 1992, Zinsmeister joined COLA to start the first Government Relations Department and has been critical in guiding COLA’s deeming application with both the Centers for Medicare and Medicaid Services (CMS) (formerly the Health Care Financing Administration) and within the State of California.

Throughout the last 24 years, she has been actively applying her talents and skills in government relations, research and development, education and training, sales and marketing, strategic planning and organizational development, the press release notes.

“Success for all of us who care about quality in healthcare depends upon authentic, value-based collaborations,” said Zinsmeister.  “I look forward to working with change leaders who have a dream to innovate quality and patient safety in laboratory medicine.”

The new Innovation Division at COLA is a result of the organization’s transition and sustainability initiative, which focuses on positioning COLA to embrace the future changes within its own organization as well as the overall healthcare industry, according to the press release.

Through the Innovation Division, Zinsmeister will design and implement training systems and seek innovative solutions to improve the performance of laboratory medicine; utilize new approaches to create educational products that transcend the laboratory; and formulate effective new ideas and innovative strategies for product development, marketing, branding, and business opportunities.

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